This feature is one of the most important differences between SEM and SEO. You can dial in that audience by location, age, device, the time of day, and more. PPC ads give you controls that allow you to target the audiences that will be more inclined to notice and engage with your ads. Targeting qualified leads: There’s traffic, then there’s the right traffic.An ad for your small business can appear next to an ad from a global brand, and it doesn’t have to cost much to get started. Accessibility: Digital marketing is a great equalizer and every company has equal access to Google Ads.

You can’t measure or quantify how many people merely notice your ad, but as traditional advertising and marketing taught us, you’re still promoting your brand simply by being present near the top of the page.

Every time your ad gets noticed, you’re building recognition among users. Brand awareness: Even if a paid ad doesn’t get clicks, it still gets seen.PPC occupies a specific place in your overall marketing strategy, and it’s designed to deliver specific benefits, including:

Ppc ad management